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Panasonic projectors and displays bring rock, pop and youth culture to life at Ragnarock museum, Denmark

The museum communicates the development of youth culture, told by the sound, images, and symbols of rock and pop music. It is a story about how young people have moved boundaries through music, and how they have affected society from politics to forms of dance and technology.

Featuring exhibition space, music scenes, archive, teaching and research facilities, RAGNAROCK is a ‘cultural greenhouse’ spread across three floors. The venue also plays host to a regularly changing series of exhibitions around the year in addition to the permanent exhibit.

"The museum project started when a group of people from the music industry got together and realised there was a need to document this culture and its history,” said Jacob Westergaard Madsen, museum curator. “Rock and pop culture is very visual, so we wanted to recreate that feeling of being in a very vivid and dynamic culture within the museum experience.”

"When the staff meet in the morning they are able to press one button and turn all the audio-visual equipment on at once"

Opened in April 2016, the permanent exhibition uses a total of 15 Panasonic projectors alongside three 55-inch Panasonic displays throughout the 1,200-square-metre space. Youth culture is as visual as it is auditory, so the projection formed an important part of the museum experience. 

Rock and pop music is one of the strongest cultural movements of the 20th and 21st century, and it is this movement that the museum documents and communicates, providing a journey through different themes that activate and engage visitors.

In one corner, the museum gives visitors the opportunity to listen to old demos, live recordings and alternative versions of well-known Danish artists, while another area examines the development of acoustics in music’s longstanding quest through the decades for perfect sound.

The museum also contains a theatre space which regularly hosts music films and documentaries, played out on a Panasonic PT-RZ670 laser projector.

"We're incredibly pleased with the effects Panasonic projectors have been able to create"

“It’s a theme-based exhibition, and the first thing you meet is a scenography and an activity that directly puts you into the theme. Then we have a lot of film and audio-visual narratives as a kind of deeper layer,” adds Jacob Westergaard Madsen.

In the entrance to the exhibition, the museum has used four PT-RW630 1-chip DLP™ laser projectors to explore the ways lighting is used in concerts and festivals, using the built-in edge blending functionality to seamlessly create a single immersive image around the visitor.

Here music and light is brought together to explore the work of Danish slide projection pioneers, and visitors can create their own show based on the style of liquid light shows. This effect was prevalent in the early 1960s and formed an integral part of the Progressive music scene, using liquid dyes, overhead projectors, colour wheels and 16mm film alongside slide projectors. The museum now uses modern laser projection technology to recreate these same effects for the visitor.

Elsewhere, an interactive feature focuses on the impact dance culture has had on developing music genres, and uses motion tracking to give visitors the opportunity to give it a go themselves, with their silhouette projected onto the screen in front of them.

Projection, sensor and lighting technology combine so that dancers who closely follow the virtual dance teacher are rewarded with a better light show. 

"A group of people from the music industry realised there was a need to document this culture and its history"

“All the projectors and displays are connected to an internal network allowing us to remotely monitor and control them from a central point,” said Finn Langkjaer, from AV CENTER, the installation partner for the project.

“When the staff meet in the morning they are able to press one button and turn all the audio-visual equipment on at once."

Solid Shine™ projectors were chosen due to impressive brightness and contrast levels but also because of the no maintenance concept which means they will run for up to 20,000 hours without the need for filter or light source replacement. With no dedicated maintenance team on site, this was highly attractive.

In addition, all projectors are connected to a single Crestron network which allows AV CENTER staff to remotely monitor and manage any potential issues with the projectors before they become a problem and affect the overall visitor experience of the museum.

Jacob Westergaard Madsen summarised; “We’re incredibly pleased with the effects Panasonic projectors have been able to create within the museum. Visitor feedback has been extremely positive and once we opened it didn’t take long for us to realise we’d definitely made the right choice in terms of projection supplier”